A branding project I created while I was in school, titled Lester.
Lester is a hard cider alcoholic drink that is made from the freshest apples. It is a domestic Canadian product and the name came from a king who loved to drink cider. This product play’s off the Adam & Eve Bible story, making the apple the forbidden fruit. Bringing temptation and a fancy package design to the shelves, the idea was that the consumers can't say no.